What to Expect in Your First 90 Days with a Marketing Agency
Partnering with a marketing agency can be an exciting step toward scaling your business, strengthening your brand, and unlocking new growth opportunities. But if you’ve never worked with one before, you might be wondering what those first 90 days with a marketing agency will actually look like.
The first 90 days are the foundation of your partnership — the period where the agency learns your business inside out, defines your goals, and starts implementing the strategies that will drive results. Whether you’re teaming up with a national firm or the best digital marketing agency in Meerut, understanding what to expect during this crucial onboarding phase can help you set realistic goals and build a stronger, more successful collaboration.
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Days 1–30: Discovery, Strategy, and Alignment
1. Kickoff and Goal Setting
Your first month usually begins with a kickoff meeting — a deep dive into your brand, products or services, customers, and overall business objectives. Expect the agency to ask detailed questions about your market position, competitors, and challenges.
This is also when key performance indicators (KPIs) are defined. Whether it’s lead generation, website traffic, engagement, or conversions, having clear, measurable goals ensures everyone is working toward the same outcomes.
Pro tip: Be transparent about what success looks like for you. The more honest you are about your challenges and expectations, the better your agency can tailor its approach.
2. Audits and Research
Once the goals are set, your agency will conduct a comprehensive audit of your current marketing efforts. This might include:
Website and SEO audits – assessing technical SEO, user experience, and content performance.
Paid media review – analyzing campaigns on Google Ads, Meta, LinkedIn, or other platforms.
Social media and content analysis – evaluating engagement, reach, and brand voice.
Competitor and industry research – identifying trends, messaging gaps, and opportunities.
These insights help the agency pinpoint quick wins and long-term strategies to maximize your marketing ROI.
3. Strategy Development
By the end of the first month, you can expect to receive a marketing strategy roadmap. This outlines the overall direction — key campaigns, platforms, messaging themes, and timelines.
For example, if your goal is to increase leads, the strategy might include optimizing landing pages, launching a paid ad funnel, and nurturing leads through email automation.
Your agency should also present recommendations for creative assets, budget allocation, and a content calendar.
Days 31–60: Implementation and Optimization
4. Campaign Setup and Content Creation
Once the strategy is approved, execution begins. Your agency’s creative and technical teams swing into action — building, designing, and scheduling. Depending on your chosen services, this may include:
Creating ad creatives, videos, or blog content.
Setting up analytics and tracking systems.
Designing new landing pages or updating your website.
Building marketing automation workflows.
This is where collaboration is key. You’ll be reviewing drafts, approving content, and providing feedback on early deliverables.
Expect frequent communication. Weekly check-ins or status updates are standard during this phase, ensuring alignment and quick turnaround on any revisions.
5. Launching Initial Campaigns
By the mid-point of your 90 days, your first campaigns will likely go live. This is an exciting milestone — but also a time for patience.
Digital marketing takes time to gather data and optimize performance. The agency will closely monitor metrics such as click-through rates, cost per acquisition, engagement, and conversions. Early adjustments are common as the team refines targeting, messaging, and creative assets.
Remember: The goal of early campaigns isn’t perfection — it’s learning. These insights fuel stronger performance in the months ahead.
6. Reporting and Insights
Expect your agency to provide regular performance reports, typically every two to four weeks. These reports should go beyond surface-level metrics and explain what’s working, what’s not, and why.
Transparency is critical here. A good agency doesn’t just show numbers — it tells the story behind them and uses that data to make strategic decisions moving forward.
Days 61–90: Refinement and Growth
7. Optimization and Scaling
As your campaigns mature, the agency will have enough performance data to start refining and scaling what works best.
This could involve:
Adjusting ad spend toward high-performing audiences.
A/B testing new creative variations.
Enhancing SEO efforts with data-backed keyword strategies.
Expanding successful campaigns across new channels.
At this stage, your agency becomes more proactive — suggesting new ideas, uncovering opportunities, and continuously improving ROI.
8. Building the Long-Term Partnership
By the end of the 90 days, your relationship with the agency should feel like a true partnership. Both teams understand each other’s communication styles, workflows, and shared objectives.
You’ll likely have a clearer sense of the agency’s value: their creative output, their ability to execute, and how they measure results.
The agency, in turn, will have a deeper understanding of your brand tone, audience nuances, and internal processes — setting the stage for long-term success.
Setting Yourself Up for Success
Here are a few practical tips to make the most of your first 90 days:
Stay engaged: Timely feedback accelerates progress and reduces revisions.
Trust the process: Results take time, especially with organic and brand-building strategies.
Communicate openly: Share internal updates, product launches, or sales feedback that may impact campaigns.
Focus on long-term metrics: While quick wins are great, sustainable growth comes from consistent strategy and optimization.
The Bottom Line
Your first 90 days with a marketing agency are all about building the foundation for future growth. It’s a period of learning, testing, and refining — not instant perfection.
By maintaining open communication, setting clear expectations, and trusting your agency’s expertise, you’ll position your business for measurable success and a strong, lasting partnership.
If you’re working with the best digital marketing agency in Meerut, these first 90 days can set the tone for long-term success — helping your brand gain visibility, attract quality leads, and establish a stronger online presence.
After those initial 90 days, you should see more than just marketing activity — you should see momentum. And that’s where the real growth begins.